MARKET ACCESS - POPULATION SERVED
Starke County is strategically located to serve a large population base. As an example of the consumer market that can be reached from Starke County, the map and information in Table 4 confirms this conclusion. About 40.2 million people, or 14.32 percent of the nation's population can be served from a location in Starke County by one day ground service via the United Parcel Service (UPS). This market reach exceeds that of locations in the Midwest such as Cleveland, Chicago, Louisville, and Indianapolis, and well-known distribution hubs such as Memphis and Atlanta.
The map indicates that most of the major metropolitan areas of the upper Midwest can be served by one day service from Starke County, including Chicago, Detroit, Cleveland, Columbus, Cincinnati, Indianapolis, Louisville, and Milwaukee.
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Table 4 - MARKET ACCESS FROM STARKE COUNTY, INDIANA 
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|---|---|---|---|---|
| Population Reached by One Day Service (millions) |
Percent of Nation's Population | |||
| Starke County, IN | 40.2 | 14.32% | ||
| Cleveland, OH | 31.6 | 11.25% | ||
| Chicago, IL | 28.1 | 9.99% | ||
| Indianapolis, IN | 25.9 | 9.23% | ||
| Louisville, KY | 22.3 | 7.92% | ||
| Memphis, TN | 21.3 | 7.58% | ||
| Atlanta, GA | 19.6 | 6.99% | ||
| Minneapolis, MN | 11.0 | 3.93% | ||
Source: UPS Service maps. Population estimates prepared by Project Future, the economic development agency for St. Joseph County, Indiana. The estimates for South Bend, Indiana, prepared by Project Future are identical for Starke County, which is served by the South Bend hub for UPS. | ||||